Legal actions FTC cease and desist order Nevertheless, POM Wonderful stated that their animal tests were "helping to save human lives" and could have benefited its customers. In their campaign, PETA had rebranded the company's logo as "POM Horrible." After receiving petitions from PETA supporters and threats from Whole Foods and other retailers who said they would pull POM's drinks from store shelves if POM Wonderful continued to fund experiments on animals, the company agreed to only fund non-animal studies. One such experiment sought to examine a possible correlation between pomegranates and erectile dysfunction by inducing the disorder in live rabbits. In 2006, POM became the target of PETA for funding laboratory experiments on animals to promote health claims related to its pomegranate beverages. The company has promoted these studies as indicating that consumers of their beverages and extracts will receive a wide range of health benefits against various chronic diseases such as heart disease, cancer, diabetes, and erectile dysfunction. Research has been conducted at various research institutions including UCLA, University of Naples, Technion – Israel Institute of Technology, and the University of Wisconsin-Madison. Published sponsored research regarding POM's extract products (pills and liquid concentrates) deal only with chemical analysis and bio-availability of said products, without examining any health benefits. Pomegranate juice in general is the actual subject of its published sponsored research regarding health benefits, though POM typically supplies the juice to the investigators of the study. One type regards the proposed health benefits of pomegranate juice, the other type regards chemical analysis and bio-availability of pomegranate extracts and supplements. There are two broad types of research being sponsored and published. POM Wonderful makes claims in promotional materials to have spent tens of millions of dollars for research. The company employs a proprietary process in their own facilities to mechanically extract juice for various pomegranate based products. POM branded products are produced from fruit obtained from their own corporate orchards, and other orchards in the same area. It is the leading commercial variety in California, being well suited for juicing with its soft seeds, high water content, and wine-like flavor.
The brand name "POM Wonderful" refers to the "Wonderful" cultigen of pomegranate which is grown in the central and southern San Joaquin Valley of Central California. The Wonderful Pistachios logotype uses a heart instead of the "o" in "Wonderful", similar to the "POM" in the POM Wonderful logo. While not part of POM Wonderful itself, another company owned by the same Resnick family, Paramount Farms, has extended the "Wonderful" brand to pistachios.
In 2017, POM Wonderful acquired the pomegranate distributor Ruby Fresh. In addition to drinks, the company sells pills and concentrated liquid products marketed as nutritional supplements. The company also manufactures blended juice beverages, such as pomegranate juice mixed with juices of blueberry, cranberry, cherry, mango or tangerine, and bottled tea- and coffee-based beverages of various flavors distributed in more conventional containers. The company's main product is pomegranate juice, which is sold in a trademark "double-bulb" bottle with the product name, POM, featured in capital letters where the O is substituted by a heart symbol.
0 kommentar(er)
